Reactivation & Upsell
Lapsed customers back, and active customers upgraded — driven by one shared offers system that runs for both.
Live · end-to-end
The 14-offer system
One personalised landing page per offer. Klaviyo-ready email. Lead capture into Lovable Cloud. WhatsApp deep-links. Klaviyo profile pre-fill via ?k={{ person.id }}. Twilio internal alerts.
AUTUMN RECOVERY · LIMITED AVAILABILITY
Dry-summer recovery renovation
AUTUMN RECOVERY · LIMITED SLOTS
Dry-summer recovery renovation (PPC)
WINTER OFFER · JAN / FEB
Winter moss control + lawn tonic
EARLY SPRING OFFER · FEB / MAR / APR
Early spring - spring nutrition
LATE SPRING OFFER · MAY / JUN
Late spring - weed control
SUMMER OFFER · JUL / AUG
Summer feed + weed
AUTUMN OFFER · NOV / DEC
Autumn feed + weed
AUTUMN OFFER · NOV / DEC
Autumn £25 renovation voucher
+ 8 more on the offers page.
- →Offers System — 14 seasonal offers
Year-round lawn offers system. Calendar, channels, copy and the customer flow that converges on a WhatsApp tap.
Added 2026-06-26 - →Early Spring — Full campaign build (reference offer)
End-to-end reference build for one of the 14 offers: Klaviyo-ready email, WordPress-drop landing page, SMS + WhatsApp copy, all wired to 07803 207 566. Pattern to replicate across the other 13.
Added 2026-07-21 - →Dry-summer recovery renovation — Full customer flow
End-to-end journey for the dry-summer recovery renovation offer: Klaviyo send → personalised landing page → one-click conversion → Lovable Cloud lead → Klaviyo event → Twilio team alert.
Added 2026-07-21 - →Early Spring — Landing page
WordPress-ready landing page for the Early Spring offer: hero, offer card, quote form, WhatsApp + call CTAs on 07803 207 566, mobile sticky bar.
Added 2026-07-21 - →Early Spring — Klaviyo email
Table-based Klaviyo email with preheader, dual CTAs (WhatsApp + landing page) and Shrekfeet branding.
Added 2026-07-21 - →Upsell Report — Great Lawn This Summer
Visual report combining 3 WhatsApp sends of the summer lawn upsell: 605 recipients, 34 responses, and what worked.
Added 2026-07-09