Abandoned cart & remarketing

Trigger

Fires in real time the moment a valid mobile number is entered on an offer landing page and the form is not submitted.

Steps

1. 1. 15 minute nudgeSMS · +15m

   Hi {{first_name}}, Ian from Shrekfeet here. I saw you started an enquiry about your lawn but didn't finish. No pressure at all - if you tell me roughly how big your lawn is I can give you a price straight back. - Ian, Shrekfeet

2. 2. Next day reminderSMS · +24h

   Hi {{first_name}}, still happy to price your lawn whenever suits. Most people just want to know what it costs and how long it takes, so ask me anything here and I'll answer personally. - Ian, Shrekfeet

3. 3. Final check-inSMS · +72h

   Hi {{first_name}}, last one from me on this. If the timing isn't right just reply STOP and I'll leave you be. If you'd like that quote, reply YES and I'll sort it today. - Ian, Shrekfeet

Exit rules

• Enquiry completed

  The contact submits the form on any offer page. Remaining steps are cancelled immediately.

• Replied to us

  Any inbound SMS from that number stops the flow so Ian takes over the conversation.

• Opted out

  STOP, UNSUBSCRIBE or similar wording exits the flow and marks the contact opted out.

• All steps sent

  The contact reaches the end of the sequence without responding.

• Removed by the team

  Someone exits the contact from the dashboard.

Enrolments

Nobody in the flow yet. Enrolment happens the moment a mobile number is entered on an offer page without the form being completed.

Trigger

Checked every minute. Fires when someone is added to the Klaviyo abandoned cart list. Skips active customers, anyone on the do not contact list and anyone already sent this sequence. Texts only go out between 9am and 7pm UK time.

Steps

1. 1. Questions? Book a callSMS · +1h

   Hi {{first_name}}, it's Ian from Shrekfeet. Thanks for pricing your lawn with us. Do you have any questions about your lawn? If it helps to talk it through, book a 15 minute call with me here: https://calendly.com/shrekfeet/30min - Ian, Shrekfeet

2. 2. Video: how treatment plans workSMS · +24h

   Hi {{first_name}}, here is a one minute video explaining how our lawn treatment plans work and what happens at each visit: https://nurture-spark-27.lovable.app/lawn-videos/two?utm_source=sms&utm_medium=sms&utm_campaign=website-price-followup. Reply here with any question and I will answer personally. - Ian, Shrekfeet

3. 3. Renovation price for their lawnSMS · +48h

   Hi {{first_name}}, we recommended our treatment plan, but perhaps you were looking for lawn renovation or recovery work. For your {{lawn_size}} sq m lawn, scarification, aeration, top dressing and wetting agent comes to {{reno_total}} inc VAT, with over-seeding worth {{overseed}} included free. See how we do it: https://nurture-spark-27.lovable.app/lawn-videos/four?utm_source=sms&utm_medium=sms&utm_campaign=website-price-followup - Ian, Shrekfeet

4. 4. Video: why you can trust usSMS · +96h

   Hi {{first_name}}, choosing who looks after your lawn matters. This short video covers who we are and why over 500 customers have reviewed us at 4.9: https://nurture-spark-27.lovable.app/lawn-videos/three?utm_source=sms&utm_medium=sms&utm_campaign=website-price-followup. Happy to chat: https://calendly.com/shrekfeet/30min - Ian, Shrekfeet

5. 5. Reply YES for a callSMS · +168h

   Hi {{first_name}}, autumn is the best time of year to work on a lawn and our calendar is filling. Reply YES and I will call you at a time that suits to go through your options. - Ian, Shrekfeet

6. 6. Final textSMS · +240h

   Hi {{first_name}}, last one from me. Your prices are still saved. If you would like to talk it through, book a time here: https://calendly.com/shrekfeet/30min. Reply STOP any time. - Ian, Shrekfeet

Exit rules

• Became a customer or enquired

  They buy, become active in Real Green or submit an enquiry. Remaining texts are cancelled.

• Replied to us

  Any inbound text stops the sequence so Ian takes over the conversation.

• Opted out

  STOP, UNSUBSCRIBE or similar exits the flow and marks the contact opted out.

• All six texts sent

  They reach day ten without responding.

• Removed by the team

  Someone exits the contact from the dashboard.

Enrolments

Nobody in the flow yet. Enrolment happens the moment a mobile number is entered on an offer page without the form being completed.

Trigger

Fires when someone reaches the price screen on the lawncare tool, leaves a mobile number and does not buy. Runs alongside the AC-1 to AC-6 emails.

Steps

1. 1. AC-1 Your quote is savedSMS · +1h

   Hi {{first_name}}, Ian from Shrekfeet. Your lawn quote is saved and your prices are locked in: https://www.shrekfeet.com/lawncare-tool?step=results&utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Any questions, just reply to this text. - Ian, Shrekfeet

2. 2. AC-2 We know your lawnSMS · +72h

   Hi {{first_name}}, I sent you an email today about the exact lawn issues you told us about and how we treat them. If you would rather talk it through, reply CALL and we will book a time. - Ian, Shrekfeet

3. 3. AC-3 The honest mathsSMS · +120h

   Hi {{first_name}}, most people wonder whether a plan beats doing it yourself. Honest comparison here: https://www.shrekfeet.com/lawncare-tool?step=results&utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Prefer a chat with a lawn expert? https://calendly.com/shrekfeet/30min?utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart - Ian, Shrekfeet

4. 4. AC-4 3 simple stepsSMS · +144h

   Hi {{first_name}}, getting started is three steps: approve your plan, we survey the lawn, treatments begin. Your prices are still saved. Reply with any question and I will answer personally. - Ian, Shrekfeet

5. 5. AC-5 £25 voucherSMS · +192h

   Hi {{first_name}}, we have put £25 off any treatment plan on your quote this week: https://www.shrekfeet.com/lawncare-tool?step=results&utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Reply YES and I will apply it for you. - Ian, Shrekfeet

6. 6. AC-6 Free treatment, final textSMS · +288h

   Hi {{first_name}}, last one from me. Join a plan this week and your first treatment is free, fully guaranteed. Book a call with a lawn expert here: https://calendly.com/shrekfeet/30min?utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Reply STOP any time. - Ian, Shrekfeet

Exit rules

• Plan purchased or enquiry completed

  They buy a plan or finish the enquiry. Remaining texts are cancelled immediately.

• Replied to us

  Any inbound text stops the sequence so Ian takes over the conversation.

• Opted out

  STOP, UNSUBSCRIBE or similar exits the flow and marks the contact opted out.

• All six texts sent

  They reach the end of the twelve days without responding.

• Removed by the team

  Someone exits the contact from the dashboard.

Enrolments

Nobody in the flow yet. Enrolment happens the moment a mobile number is entered on an offer page without the form being completed.