Shrekfeet
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The full funnel

Remarketing journey

Every remarketing sequence end to end: what sends at each step, what stops it, and how many people are at each stage right now.

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People in a sequence now

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Stopped because they replied

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Stopped because they bought or enquired

Quote tool recovery (instant price tool)

Starts the moment someone clicks the instant price tool and does not submit. Stops if they get a price, reply, or ask to stop.

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People nudged

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Said YES

  1. Straight awaySMS

    1. Back to the quote tool

    They opened the instant price tool but did not get a price. Text within about ten minutes with the link again.

    0 at this step
  2. +24 hoursSMS

    2. Reply YES for a call

    Reply YES to book a call and Ian will help measure the lawn over the phone. Free over-seeding with every booked renovation.

    0 at this step
  3. +48 hoursSMS

    3. Final text

    Last one from me at Shrekfeet. Same YES offer and free over-seeding line.

    0 at this step

Website price follow-up (SMS)

For people who used the lawncare tool on the website, saw their treatment plan prices and did not buy. Offers a call with Ian, sends the explainer videos, then shows the lawn renovation price for their measured lawn in case that is what they were really after.

Starts when: Checked every minute. Fires when someone is added to the Klaviyo abandoned cart list. Skips active customers, anyone on the do not contact list and anyone already sent this sequence. Texts only go out between 9am and 7pm UK time.

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In flow now

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Converted

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Replied

  1. 45 minSMS

    1. Questions? Book a call

    Hi {{first_name}}, it's Ian from Shrekfeet. Thanks for pricing your lawn with us. Do you have any questions about your lawn? If it helps to talk it through, book a 15 minute call with me here: https://calendly.com/shrekfeet/30min - Ian, Shrekfeet

    0 here now
  2. +1 daySMS

    2. Video: how treatment plans work

    Hi {{first_name}}, here is a one minute video explaining how our lawn treatment plans work and what happens at each visit: https://nurture-spark-27.lovable.app/lawn-videos/two?utm_source=sms&utm_medium=sms&utm_campaign=website-price-followup. Reply here with any question and I will answer personally. - Ian, Shrekfeet

    0 here now
  3. +2 daysSMS

    3. Renovation price for their lawn

    Hi {{first_name}}, we recommended our treatment plan, but perhaps you were looking for lawn renovation or recovery work. For your {{lawn_size}} sq m lawn, scarification, aeration, top dressing and wetting agent comes to {{reno_total}} inc VAT, with over-seeding worth {{overseed}} included free. See how we do it: https://nurture-spark-27.lovable.app/lawn-videos/four?utm_source=sms&utm_medium=sms&utm_campaign=website-price-followup - Ian, Shrekfeet

    0 here now
  4. +4 daysSMS

    4. Video: why you can trust us

    Hi {{first_name}}, choosing who looks after your lawn matters. This short video covers who we are and why over 500 customers have reviewed us at 4.9: https://nurture-spark-27.lovable.app/lawn-videos/three?utm_source=sms&utm_medium=sms&utm_campaign=website-price-followup. Happy to chat: https://calendly.com/shrekfeet/30min - Ian, Shrekfeet

    0 here now
  5. +7 daysSMS

    5. Reply YES for a call

    Hi {{first_name}}, autumn is the best time of year to work on a lawn and our calendar is filling. Reply YES and I will call you at a time that suits to go through your options. - Ian, Shrekfeet

    0 here now
  6. +10 daysSMS

    6. Final text

    Hi {{first_name}}, last one from me. Your prices are still saved. If you would like to talk it through, book a time here: https://calendly.com/shrekfeet/30min. Reply STOP any time. - Ian, Shrekfeet

    0 here now
Stops when they: buy or enquire (0), reply (0), ask to stop (0), or reach the end (0)

Abandoned cart recovery (SMS)

The text version of the six abandoned cart emails. Someone gets all the way to a price on the lawncare tool and does not buy, so each email is paired with a short text from Ian on the same day.

Starts when: Fires when someone reaches the price screen on the lawncare tool, leaves a mobile number and does not buy. Runs alongside the AC-1 to AC-6 emails.

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In flow now

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Converted

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Replied

  1. 30 minSMS

    1. AC-1 Your quote is saved

    Hi {{first_name}}, Ian from Shrekfeet. Your lawn quote is saved and your prices are locked in: https://www.shrekfeet.com/lawncare-tool?step=results&utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Any questions, just reply to this text. - Ian, Shrekfeet

    0 here now
  2. +3 daysSMS

    2. AC-2 We know your lawn

    Hi {{first_name}}, I sent you an email today about the exact lawn issues you told us about and how we treat them. If you would rather talk it through, reply CALL and we will book a time. - Ian, Shrekfeet

    0 here now
  3. +5 daysSMS

    3. AC-3 The honest maths

    Hi {{first_name}}, most people wonder whether a plan beats doing it yourself. Honest comparison here: https://www.shrekfeet.com/lawncare-tool?step=results&utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Prefer a chat with a lawn expert? https://calendly.com/shrekfeet/30min?utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart - Ian, Shrekfeet

    0 here now
  4. +6 daysSMS

    4. AC-4 3 simple steps

    Hi {{first_name}}, getting started is three steps: approve your plan, we survey the lawn, treatments begin. Your prices are still saved. Reply with any question and I will answer personally. - Ian, Shrekfeet

    0 here now
  5. +8 daysSMS

    5. AC-5 £25 voucher

    Hi {{first_name}}, we have put £25 off any treatment plan on your quote this week: https://www.shrekfeet.com/lawncare-tool?step=results&utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Reply YES and I will apply it for you. - Ian, Shrekfeet

    0 here now
  6. +12 daysSMS

    6. AC-6 Free treatment, final text

    Hi {{first_name}}, last one from me. Join a plan this week and your first treatment is free, fully guaranteed. Book a call with a lawn expert here: https://calendly.com/shrekfeet/30min?utm_source=sms&utm_medium=sms&utm_campaign=abandoned-cart. Reply STOP any time. - Ian, Shrekfeet

    0 here now
Stops when they: buy or enquire (0), reply (0), ask to stop (0), or reach the end (0)

Abandoned enquiry recovery

Recovers people who started an enquiry on an offer landing page, gave us a mobile number, then left without finishing. Everything runs over SMS through the Shrekfeet inbox, so replies land in one place.

Starts when: Fires in real time the moment a valid mobile number is entered on an offer landing page and the form is not submitted.

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In flow now

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Converted

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Replied

  1. 15 minSMS

    1. 15 minute nudge

    Hi {{first_name}}, Ian from Shrekfeet here. I saw you started an enquiry about your lawn but didn't finish. No pressure at all - if you tell me roughly how big your lawn is I can give you a price straight back. - Ian, Shrekfeet

    0 here now
  2. +1 daySMS

    2. Next day reminder

    Hi {{first_name}}, still happy to price your lawn whenever suits. Most people just want to know what it costs and how long it takes, so ask me anything here and I'll answer personally. - Ian, Shrekfeet

    0 here now
  3. +3 daysSMS

    3. Final check-in

    Hi {{first_name}}, last one from me on this. If the timing isn't right just reply STOP and I'll leave you be. If you'd like that quote, reply YES and I'll sort it today. - Ian, Shrekfeet

    0 here now
Stops when they: buy or enquire (0), reply (0), ask to stop (0), or reach the end (0)

Numbers refresh every minute. The six abandoned cart emails in Klaviyo (AC-1 to AC-6) run alongside the text sequences on the same timings.

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