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33 emails
Dry-summer recovery renovation
Subject: You're bringing your lawn back.
After a dry summer like this one, brown lawns and hard, cracked soil are everywhere. Rain may bring some lawns back, but grass that's died back won't disappear on its own, and compacted, water-repellent soil makes it harder for grass to recover. We reset lawns properly - scarify, aerate, top-dress and wetting agent, with a free over-seed - so yours is green and healthy again before winter. A lawn that's ready for you to be proud of all through next year!
Open preview →Seasonal offersDry-summer recovery renovation (PPC)
Subject: You're bringing your lawn back.
Brown patches, bare ground and soil baked hard - that's what a dry summer leaves behind. Grass that's died back won't come back on its own. We reset lawns properly in one visit - scarify, aerate, top-dress and wetting agent - and the over-seed is on us, saving the average lawn around £110.
Open preview →Seasonal offersWinter moss control + lawn tonic
Subject: Beat the moss before spring even starts.
Wet, cold winters are exactly when moss takes hold - and by the time you notice it in March, it's already choked the lawn. Start your Lawn Treatment Plan with us this month and we'll add a full moss control application and a winter tonic on the house, so your grass goes into spring stronger than the moss.
Open preview →Seasonal offersEarly spring - spring nutrition
Subject: February is the time to plan, not panic.
Everyone rings us in May when the weeds are already knee-high. The people with the best lawns in June are the ones who fed properly in February. Start your Lawn Treatment Plan this month and we'll add three welcome extras to get your grass off to a strong start.
Open preview →Seasonal offersLate spring - weed control
Subject: Weeds don't take a break. Neither do we.
Late spring is peak weed season - dandelions, daisies, clover, buttercup, the lot. If they set seed now they're back twice as bad next year. Start your Lawn Treatment Plan this month and your late-spring weed treatment is on us.
Open preview →Seasonal offersSummer feed + weed
Subject: It's not too late for a great lawn this summer.
Most lawns look tired by July - dry patches, weeds pushing through, colour fading. It doesn't take long to turn round. Book your summer plan with us and we'll include the summer weed treatment for free, plus a slow-release feed to hold colour through the heat.
Open preview →Seasonal offersAutumn feed + weed
Subject: Set your lawn up right for next year.
Autumn is when the real work happens. Feed the roots now and moss and weeds don't stand a chance in spring. Start your plan with us and we'll add both the autumn weed control and a moss treatment on the house.
Open preview →Seasonal offersAutumn £25 renovation voucher
Subject: £25 off your autumn renovation.
Autumn is the best time of year to renovate a lawn - warm soil, cooler air, natural rainfall. Book any autumn renovation service with us this month and take £25 off.
Open preview →Seasonal offersSpring scarify / moss
Subject: Rip the moss and thatch out. Wake the lawn up.
If your lawn feels spongy underfoot or greens up in patches, that's moss and thatch stopping air, water and feed getting to the roots. Spring scarification pulls it all out - book this month and take £25 off.
Open preview →Seasonal offersSpring over-seeding / bare patches
Subject: Fill the bare patches this spring.
Bare patches, thin edges, dog wear - over-seeding is how you fix them properly. Book with us this spring and get 25% off the wetting agent to lock the seed in.
Open preview →Seasonal offersSpring top-dressing
Subject: Level it. Feed it. Watch it thicken.
Bumpy, uneven lawn? Top-dressing smooths the surface, improves the root zone and boosts recovery. Book with over-seeding this spring and take 50% off the seeding.
Open preview →Seasonal offersSpring aeration / compacted
Subject: Compacted lawn? Give the roots room to breathe.
If water pools on your lawn or it feels rock-hard underfoot, that's compaction - and no amount of feed will fix it. Aeration is the fix. Book with us this spring and the over-seeding is on us.
Open preview →Seasonal offersAutumn scarify / thatch
Subject: Autumn is prime scarification season.
Cooler air, softer soil, reliable rainfall - autumn is when a scarified lawn recovers fastest. Book with us now and get a free moss treatment on the same visit, plus 10% off over-seeding.
Open preview →Seasonal offersAutumn over-seeding / heat recovery
Subject: Recover from a rough summer.
Warm soil, cool air, natural rainfall - early autumn is the best time to seed a lawn all year. Book over-seeding with us now and take 25% off the wetting agent to lock the seed in.
Open preview →Seasonal offersAutumn top-dressing
Subject: Top-dress in autumn. Wake up to a better lawn.
Autumn top-dressing evens out the surface and gives roots a fresh, free-draining layer to grow into over winter. Book with over-seeding this month and save 25% on the seeding.
Open preview →Seasonal offersAutumn aeration / compacted
Subject: Break up compaction. Set up next spring.
Aerating in autumn means happy roots all winter and a stronger lawn come March. Book this month and save 15% on the service.
Open preview →Abandoned cart flowAC-1 Your quote is saved
Subject: Your quote is saved
Sent 30 minutes after the enquiry. Your personalised prices are locked in and waiting.
Open preview →Abandoned cart flowAC-2 We know your lawn
Subject: We know your lawn, {{ first_name|default:'there' }}
Sent Day 3. Every condition you mentioned, and what we do about it.
Open preview →Abandoned cart flowAC-3 The honest maths
Subject: The honest maths
Sent Day 5. Doing it yourself against a professional plan, no spin.
Open preview →Abandoned cart flowAC-4 3 simple steps
Subject: A lawn {{ first_name|default:'there' }} can be proud of
Sent Triggered on any open or click. Three simple steps, and it is far easier than people expect.
Open preview →Abandoned cart flowAC-5 £25 voucher
Subject: {{ first_name|default:'there' }}, here is a £25 voucher for your lawn
Sent Day 8. Book this week and we will take £25 off any treatment plan.
Open preview →Abandoned cart flowAC-6 Free treatment
Subject: A lawn {{ first_name|default:'there' }} will be proud of
Sent Day 12, final email before exit. A free treatment included when you join a plan this week.
Open preview →Lead nurture flowLN-1 You did not finish
Subject: Your lawn assessment is still open
Sent 20 minutes after they leave the tool. Pick up where you left off, it takes about two minutes.
Open preview →Lead nurture flowLN-2 What you told us about your lawn
Subject: {{ first_name|default:'there' }}, about the problems you mentioned
Sent Day 1. What is actually causing them, and what fixes it.
Open preview →Lead nurture flowLN-3 We are already on your road
Subject: We already treat lawns in {{ person|lookup:'city'|default:'your area' }}
Sent Day 3. Your local team, your local page, and what we do round here.
Open preview →Lead nurture flowLN-4 What the first year does
Subject: What the first year on a lawn like yours looks like
Sent Day 5. Visit by visit, honestly, including the ugly bit.
Open preview →Lead nurture flowLN-5 Last nudge before the seasonal emails
Subject: Last one about your quote
Sent Day 7, then they move to the seasonal programme. After this I will just send you seasonal lawn advice.
Open preview →Quote follow-upDiagnosis first
Subject: Here's what we think your lawn is telling us
Leads with a read of the lawn's symptoms before anything else. Best for enquiries that described a problem.
Open preview →Quote follow-upPlan chooser
Subject: Three ways we could look after your lawn
Side-by-side plan options so the enquirer self-selects before the call.
Open preview →Quote follow-upThe year ahead
Subject: What the next twelve months look like for your lawn
Season-by-season timeline. Sets expectations and frames the plan as ongoing care.
Open preview →Quote follow-upPersonal message from Ian
Subject: A quick note about your lawn
Plain-text feel, signed from Ian. Highest reply rate format.
Open preview →Quote follow-upConversation starter
Subject: Two quick questions before we quote
Asks rather than tells. Designed to open a thread instead of pushing a price.
Open preview →CampaignsEarly spring - reference build
Subject: February is the time to plan, not panic
The original hand-built early spring emailer kept as the reference layout for one-off sends.
Open preview →