Immediate Website Email Follow Up Templates
Five design directions for the email sent the moment a quote enquiry lands — diagnosis first, plan chooser, year ahead, a personal message from Ian, and the conversation format.
- →01 · Diagnosis First
Lead with what's wrong with the lawn in plain English before showing any price. Each issue has its own 'Ask Ian' WhatsApp button.
Added 2026-07-09 - →02 · The Plan Chooser
Two questions recommend a plan and only show the differences between tiers. A toggle reveals the full 14-item list for those who want it.
Added 2026-07-09 - →03 · The Year Ahead
Month-by-month timeline of visits, what the lawn will look like and what the customer needs to do. Switching plan redraws the year.
Added 2026-07-09 - →04 · A Message From Ian
A 60-second video of Ian on the customer's actual lawn at the top, then everything else handled as a conversation. Written fallback if no video.
Added 2026-07-09 - →05 · The Conversation
Progressive-disclosure mobile-first quote. Reads as a chat with Ian; the path a customer takes is itself a sales signal. Skip-to-prices always visible.
Added 2026-07-09