Google Analytics · 5 Aug to 1 Sep 2026
Web analytics
Flow page analysis for /f1, /f2 and /iv, then an engagement overview of every landing page pulling traffic on shrekfeet.com.
Sessions
2,481
5 Aug to 1 Sep 2026
Active users
2,136
2,117 new
Avg engagement
33s
per session
Landing pages
331
with at least one session
Key event rate
0.4%
10 key events
Flow pages
/f1, /f2 and /iv
58 sessions across the three pages. GA records them under two casings each (/f1 and /F1, /f2 and /F2), so the figures below merge both to avoid under-counting.
Flow sessions
58
/f1, /f2 and /iv combined
Direct
45
mostly our own SMS links
Email
10
Klaviyo sends
Peak day
26 Aug
29 flow sessions in one day
/f1
First follow-up landing page in the renovation flow.
38
sessions
37
Active users
32
New users
1m 0s
Engagement
Direct
32
Email
5
Organic search
1
/f1 · 22/F1 · 16
26 Aug — 20 sessions in a single day
Direct traffic dominates because the link is shared by SMS and in conversation, where GA cannot see a referrer. Treat most of that direct volume as our own outbound activity.
/f2
Second follow-up landing page in the renovation flow.
18
sessions
15
Active users
11
New users
1m 5s
Engagement
Direct
13
Email
5
/F2 · 11/f2 · 7
26 Aug — 9 sessions in a single day
Same pattern as /f1 at roughly half the volume, which is the expected step-down between the first and second touch.
/iv
Low-volume invite page, not currently promoted.
2
sessions
2
Active users
2
New users
0s
Engagement
Organic search
2
/iv · 2
28 Aug — both sessions on one day
No campaign is pointing here. The only two sessions came from organic search, so the page is being indexed but never linked in outbound work.
What this tells us
- The flow pages only move when we send. Both /f1 and /f2 spiked on 26 Aug, the day the renovation follow-up went out, and were quiet either side of it.
- /f2 holds 47 percent of /f1 volume, so roughly half of the people who open the first step reach the second. That is a healthy step-down but it is the drop worth attacking first.
- Engagement is strong on both: around a minute per session, well above the 33 second site average. People who arrive are reading.
- /iv is doing nothing. Two organic sessions in a month and no campaign pointing at it. Either wire it into a flow or take it out of the sitemap.
- The casing split is costing us clarity in GA. Standardise every outbound link on lowercase so the report reads correctly without manual merging.
Engagement overview
Top landing pages
331 landing pages recorded a session in the period. The 60 below carry the traffic that matters.
Sessions by page type
Campaign
637 · 37s
Quote
413 · 31s
Other
234 · 34s
Content
216 · 43s
Service
202 · 27s
Account
137 · 19s
Sessions by source
GA snapshot, 1 to 31 Aug 2026
Direct
1,700
Google organic
419
Klaviyo email
161
Klaviyo SMS
82
Google Ads (cpc)
41
Facebook mobile referral
18
Facebook referral
15
Holding attention
Longest average engagement, 7 or more sessions
/autumn-recovery-offer-full-lawn-reset
15 sessions
3m 56s
/lawncare-tool
49 sessions
1m 50s
/why-is-my-grass-turning-yellow-and-how-to-fix-it
14 sessions
1m 35s
/blog/critical-factors-affecting-seed-germination-and-grass-establishment
29 sessions
1m 19s
/lawn-issues/how-to-fix-an-uneven-lawn-and-restore-a-smooth-level-surface
11 sessions
1m 16s
/F1
16 sessions
1m 15s
Being skimmed
Shortest engagement on pages with real volume
/privacy-policy
23 sessions
4s
/blog
21 sessions
9s
/my-account
76 sessions
10s
/
52 sessions
16s
/quote-2
264 sessions
19s
/my-account/lost-password
28 sessions
19s
Sort
60 pages · 1,839 sessions
| Landing page | Sessions | Users | New | Engagement |
|---|---|---|---|---|
/dm26 | 299 | 255 | 243 | 31s |
/quote-2 | 264 | 252 | 239 | 19s |
/autumn-recovery-offer | 251 | 223 | 218 | 28s |
/contact | 100 | 87 | 84 | 24s |
(not set) | 76 | 48 | 0 | 49s |
/my-account | 76 | 33 | 32 | 10s |
/ | 52 | 51 | 49 | 16s |
/lawncare-tool | 49 | 42 | 34 | 1m 50s |
/client-area | 33 | 32 | 29 | 39s |
/why-renovate-your-lawn | 31 | 28 | 26 | 51s |
/blog/critical-factors-affecting-seed-germination-and-grass-establishment | 29 | 29 | 29 | 1m 19s |
/my-account/lost-password | 28 | 22 | 21 | 19s |
/about | 27 | 26 | 24 | 52s |
/lawn-issues/muddy-lawn-why-it-happens-and-how-to-restore-your-grass | 27 | 25 | 25 | 48s |
/privacy-policy | 23 | 23 | 22 | 4s |
/f1 | 22 | 21 | 19 | 49s |
/blog | 21 | 21 | 21 | 9s |
/lawn-issues/understanding-bare-patches-in-your-lawn-causes-solutions-and-the-importance-of-seeding | 20 | 20 | 20 | 38s |
/seasonal-treatments | 18 | 18 | 18 | 13s |
/about/faqs | 17 | 16 | 16 | 19s |
/lawn-care/top-dressing | 17 | 17 | 17 | 40s |
/F1 | 16 | 16 | 13 | 1m 15s |
/terms-conditions | 16 | 15 | 13 | 1m 7s |
/autumn-recovery-offer-full-lawn-reset | 15 | 13 | 10 | 3m 56s |
/lawn-issues | 15 | 7 | 6 | 33s |
/about/areas-we-service | 14 | 14 | 11 | 1m 3s |
/why-is-my-grass-turning-yellow-and-how-to-fix-it | 14 | 14 | 14 | 1m 35s |
/F2 | 11 | 11 | 8 | 1m 13s |
/about/areas-we-service/lawncare-in-tadley | 11 | 10 | 10 | 14s |
/lawn-care/feeding-fertiliser-treatments | 11 | 11 | 11 | 5s |
/lawn-issues/how-to-fix-an-uneven-lawn-and-restore-a-smooth-level-surface | 11 | 11 | 11 | 1m 16s |
/about/areas-we-service/lawncare-in-winchester | 10 | 8 | 7 | 32s |
/blog/chafer-grub-and-leatherjacket-management-in-domestic-lawns | 10 | 10 | 10 | 36s |
/lawn-care | 10 | 10 | 9 | 2s |
/lawn-issues/why-your-lawn-is-full-of-weeds-and-how-to-fix-it-for-good-2 | 10 | 10 | 10 | 58s |
/lawn-makeover | 10 | 9 | 9 | 15s |
/why-does-my-lawn-look-striped-after-mowing | 10 | 10 | 10 | 5s |
/autumn-re= | 9 | 9 | 10 | 9s |
/careers/apply | 9 | 9 | 9 | 11s |
/lawn-care/seeding-and-over-seeding | 9 | 9 | 9 | 19s |
/about/customer-testimonials | 8 | 8 | 7 | 48s |
/blog/spring-lawn-nutrition | 8 | 8 | 8 | 3s |
/lawn-care/aeration | 8 | 8 | 8 | 11s |
/lawn-care/drought-management | 8 | 8 | 8 | 1m 4s |
/about/areas-we-service/lawncare-in-bordon | 7 | 7 | 7 | 8s |
/autumn-recovery-offer-2 | 7 | 7 | 7 | 6s |
/blog/5-expert-tips-for-a-healthy-green-lawn | 7 | 7 | 7 | 6s |
/blog/dont-walk-frozen-grass | 7 | 7 | 7 | 15s |
/blog/frost-damage-what-is-it-and-why-does-it-matter | 7 | 7 | 7 | 10s |
/blog/waterlogged-lawns | 7 | 7 | 7 | 5s |
/f2 | 7 | 4 | 3 | 50s |
/lawn-care/moss-control | 7 | 7 | 7 | 21s |
/lawn-care/weed-control | 7 | 7 | 7 | 4s |
/summer-lawn-care-tips-for-uk-gardens | 7 | 7 | 5 | 51s |
/about/areas-we-service/lawncare-in-chichester | 6 | 6 | 6 | 30s |
/about/areas-we-service/lawncare-in-haslemere | 6 | 6 | 6 | 16s |
/about/areas-we-service/lawncare-in-woking-2 | 6 | 6 | 6 | 6s |
/blog/seeding-moss-removal | 6 | 5 | 5 | 1m 0s |
/gallery | 6 | 5 | 4 | 19s |
/lawn-care/scarification | 6 | 6 | 6 | 12s |
Read of the traffic
- Campaign and quote pages take the top three slots. /dm26, /quote-2 and /autumn-recovery-offer alone account for 814 sessions, a third of all traffic.
- Engagement on those three is low, 19 to 31 seconds, which is expected for a page with a single decision on it, but it means the CTA has to work above the fold.
- /lawncare-tool holds people for 1m 50s and /autumn-recovery-offer-full-lawn-reset for 3m 56s. Those are our two most persuasive pages and both deserve more traffic pointed at them.
- Blog and lawn-issues content averages well over a minute but sits in the long tail. It is earning attention, not volume, so it is the right place for internal links into the quote tool.
- /my-account and lost-password pull 104 sessions with almost no engagement. That is existing customers, not new demand, and should be excluded when judging campaign performance.