Upsell campaign report

It is not too late for a great lawn this summer

WhatsApp upsell to existing customers · 3 sends across 4 days · 25 Jun – 29 Jun 2026

The message

✓ It is not too late for a great lawn this summer
Hi First name, it's not too late to get your lawn looking great this summer. Get started now with early summer nutrition and weed control, one visit for £OTN+OTW. Or cover the rest of the year with our Summer and Autumn plan: nutrition and weed control in summer and again in autumn, plus a moss inhibitor, 2 visits and 4 treatments, £Summer-Autumn Monthly inc VAT per month to December. Safe for people, pets and wildlife. Interested?
Quick replies: Yes, I'm interested · Not right now

Campaign totals

Recipients
605
Across 3 sends
Delivered
423
69.9% delivery
Read
229
54.1% of delivered
Responses
34
8.0% of delivered

Send-by-send comparison

SendDateRecipientsDeliveredReadResp.RR
Send 126 Jun · 09:24212152 (71%)106 (50%)94.2%
Send 227 Jun · 09:26175122 (69%)76 (43%)158.6%
Send 329 Jun · 11:45218149 (68%)47 (21%)104.5%
Total605423229345.6%

Each send in detail

Send 1 — 25th June Lawn Offer
Created 25 Jun · Sent 26 Jun, 09:24
Sent
Recipients
212
100%
Delivered
152
71%
Read
106
50%
Responses
9
4%
DeliveredRead (of recipients)Responded
Send 2 — 27th June resend
Created 27 Jun · Sent 27 Jun, 09:26
Sent
Recipients
175
100%
Delivered
122
69%
Read
76
43%
Responses
15
8%
DeliveredRead (of recipients)Responded
Send 3 — 29th June resend
Created 29 Jun · Sent 29 Jun, 11:45
Sent
Recipients
218
100%
Delivered
149
68%
Read
47
21%
Responses
10
4%
DeliveredRead (of recipients)Responded

What we learnt

Send 2 was the winner. A tighter list (175) with a mid-morning weekday slot responded at 8.6% — nearly double Send 1 and Send 3. Warm timing plus a fresh audience beat volume.
Late-morning weekend send underperformed on reads. Send 3 (11:45, Sunday-ish window) reached similar delivery but read rate halved to 21%, capping responses to 4.5%.
Delivery is stable at ~69%. The 31% undelivered pool is worth a phone-number hygiene pass before the next seasonal upsell.
Next test: repeat the Send 2 slot (mid-morning weekday, ~175 warm segment) and A/B the CTA — "Yes, I'm interested" versus a direct price anchor in the opening line.
Shrekfeet Professional Lawncare · Upsell Report · Great Lawn This Summer campaign