Reference offer · Full end-to-end flow

Early Spring - "February is the time to plan, not panic"

The template we'll replicate across the other 13 offers once this pattern is signed off. Every asset below is production-ready: Klaviyo-paste email, WordPress-drop landing page, and Klaviyo SMS + WhatsApp copy wired to 07803 207 566.

Send window: 1st Feb - 15th Apr Channels: Email · SMS · WhatsApp · Landing Primary CTA: WhatsApp Ian Secondary CTA: Landing page + quote form

Flow at a glance

Day 0 · 09:00

Email 1

Offer intro. Two CTAs: WhatsApp + landing page.

Day 0 · +4h

WhatsApp broadcast

Klaviyo → Broadcaster. "I'm interested / No thanks" buttons.

Day 0 · +2h

SMS nudge

Only to non-openers of Email 1.

Any time

Landing page

shrekfeet.com/offers/early-spring/ - quote form + WA.

Day 3 · 08:00

Email 2 (resend)

Non-openers only. New subject line, same offer.

Day 7 · 10:00

Final SMS

One-line window-closing nudge to non-responders.

Timing table

When	Channel	Audience	Purpose
Day 0 · 09:00	Email	Full segment	Launch offer, drive to WA or landing page
Day 0 · 11:00	SMS	Email non-openers (2h)	Short nudge with WA link
Day 0 · 13:00	WhatsApp	Consented list	Automated flow with interested / no thanks buttons
Day 3 · 08:00	Email	Non-openers of Email 1	Resend with new subject line
Day 7 · 10:00	SMS	All non-responders	Final window-closing nudge

1 · Email (Klaviyo-ready)

Subject: February is the time to plan, not panic 🌱

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Subject line A/B options

A: February is the time to plan, not panic 🌱
B: Your lawn is already waking up - here's what it needs
C: Free weed treatment + £25 off, if you start now

Preheader: Free weed treatment, free assessment and £25 off a renovation when you start your plan this month.
Klaviyo merge tags used: {{ first_name|default:'there' }}, {% unsubscribe %}, {% manage_preferences %}

2 · Landing page (WordPress-ready HTML)

shrekfeet.com/offers/early-spring/

Open in new tab ↗

Deploy notes

Self-contained HTML - drop into a WordPress Custom HTML block, or host as a template page.
Form action is a placeholder - point it at Klaviyo's Client API subscribe endpoint or a Contact Form 7 handler so submissions flow into the same list.
UTM tags on all inbound email/SMS links: ?utm_source=klaviyo&utm_medium=email&utm_campaign=early-spring-2026.
Add a Klaviyo _learnq.push viewed-page track so we can retarget people who landed but didn't submit.

3 · SMS copy

SMS 1

Day 0 · 2h after email · non-openers

Shrekfeet: February's the time to plan, not panic. Feed early and it sets up the whole year. Free weed treatment + £25 off with your plan: wa.me/447803207566 Reply STOP to opt out.

SMS 2

Day 7 · final nudge · all non-responders

Shrekfeet: Last week to grab the early spring offer - free weed treatment, assessment & £25 off. Ian's here: wa.me/447803207566 STOP to opt out.

4 · WhatsApp flow

WA 1 · Broadcast

Day 0 · 4h after email · automated (Broadcaster or Superchat)

Hi {{first_name}} 🌱 February is the time to plan, not panic - feeding early sets your lawn up for the whole year. Start your plan now: *free weed treatment, a free 10-point assessment, and £25 off a spring renovation*. All backed by our moneyback guarantee - pet & wildlife safe, cancel any time. Ready when you are - tap below and we'll take it from there. 🌿

I'm interestedNo thanks

WA 2a · "I'm interested"

Auto-reply · triggers human handover

Thanks {{first_name}}, lovely to hear from you. 🌿 We'll be in touch shortly to talk it through - and if it helps, we can give your lawn a quick, honest once-over first, no obligation. - Ian, Shrekfeet

WA 2b · "No thanks"

Auto-reply · keeps the door open

No problem at all, {{first_name}}. 👍 If you'd ever like an honest view on what your lawn actually needs, we're happy to help. Would a one-off treatment suit you better for now? Reply *Yes* or *No*.

WA 3 · Inbound (from email/landing)

Pre-filled message when they tap the CTA

Hi Ian, I'd like to know more about the Early Spring offer - free weed treatment, assessment and £25 off a renovation.

Klaviyo setup notes

Segment: Active leads + past customers not on a current plan, UK only, marketing consent = yes.
Suppress: Anyone with an active plan; anyone contacted in the last 14 days; unsubscribes.
Flow trigger: Enters "Early Spring 2026" segment.
Split: If email opens Day 0 → skip SMS 1. If no reply by Day 3 → send Email 2. If no reply by Day 7 → SMS 2 then exit.
Success event: "Booked visit" via WhatsApp (Broadcaster webhook → Klaviyo event) OR quote form submit on the landing page.
Reporting: Log to Communication reports under a "Klaviyo - Early Spring 2026" campaign row so it rolls into the monthly report automatically.