Klaviyo · Communication report

Klaviyo — Last 90 Days

All email + SMS campaigns and automated flows · 10 Apr – 9 Jul 2026

Headline numbers

Campaigns sent

9 email · 2 SMS

Campaign recipients

8,938

7,813 email · 1,125 SMS

Avg. email open rate

59.8%

Weighted across 9 sends

Flow recipients

895

47.7% opened · 5.0% clicked

Email campaigns · at a glance

@Email — 90-day totals

Sends9

Recipients7,813

Open rate (weighted)59.8%

Click rate1.3%

Unsubscribe rate2.94%

Bounce rate1.08%

Spam complaints0.06%

SSMS — 90-day totals

Sends2

Recipients1,125

Unsubscribe rate1.64%

Failed delivery rate2.76%

SMS has no open/click metric in Klaviyo — measured by unsub and reply.

Every email campaign

Date	Campaign	Recip.	Open	Click	Unsub	Bounce
17 Apr	Overseed aftercare clarification Overseeding Aftercare Update!	241	85.9%	0.0%	0.4%	0.0%
15 Apr	Post overseed advice Your Spring Overseeding Guide	243	83.5%	0.0%	0.4%	0.0%
30 Apr	Late Spring Newsletter Late Spring 2026 — Your Lawn Guidance	1,032	72.2%	2.5%	1.7%	0.2%
30 Jun	Summer Newsletter Shrekfeet Newsletter Summer 2026	950	71.1%	3.7%	0.6%	0.7%
28 May	Wetting Agent Upsell Reduce the risk of drought damage	655	66.7%	6.0%	0.9%	0.0%
03 Jul	ETP follow-up email It is not too late for a great lawn this summer	78	66.7%	1.3%	0.0%	0.0%
03 Jun	SPW Upsell Resend Free Treatment for Your Lawn	954	59.6%	0.1%	7.6%	3.5%
23 Jun	Prospect / Cancelled reactivation It is not too late for a great lawn this summer	2,250	49.9%	0.0%	3.6%	1.1%
29 May	Cancelled / BNW reactivation Want a lawn to be proud of? We've got you!	1,410	46.9%	0.1%	3.3%	1.2%
Weighted total		7,813	59.8%	1.3%	2.9%	1.1%

SMS campaigns

Date	Campaign	Recip.	Unsub	Failed
03 Jul	ETP June follow-up (SMS)	55	3.6%	0.0%
29 May	Cancelled / BNW reactivation (SMS)	1,070	1.5%	2.9%
Total		1,125	1.6%	2.8%

Automated flows (last 90 days)

Trigger-based emails sent automatically. Ranked by recipients. Smaller volume than campaigns but running quietly in the background.

Flow	Recip.	Opens	Open %	Clicks	Click %
Remarketing List	486	244	50.2%	39	8.0%
No professional lawncare	80	39	48.8%	2	2.5%
Mossy Lawn	57	29	50.9%	1	1.8%
Lead Nurturing — Entering October	46	11	23.9%	0	0.0%
Pets (Dog)	42	23	54.8%	0	0.0%
Lead Nurturing — Entering November	37	18	48.6%	0	0.0%
Lead Nurturing — Entering September	35	12	34.3%	1	2.9%
Discoloured	32	9	28.1%	0	0.0%
Lead Nurturing — Entering May	21	14	66.7%	0	0.0%
Lead Nurturing — Entering August	12	9	75.0%	0	0.0%
Lead Nurturing — Entering April	10	3	30.0%	1	10.0%
Lead Nurturing — Entering March	9	4	44.4%	0	0.0%
Lead Nurturing Entering June	7	7	100%	0	0.0%
Lead Nurturing — Entering July	7	0	0.0%	0	0.0%
Other lead nurturing (Jan / Feb / Dec / Ebook)	14	5	35.7%	1	7.1%
Total flows	895	427	47.7%	45	5.0%

What we learnt

Warm, service-triggered emails punch far above their weight. The two overseed follow-ups (83–86% open) and the seasonal newsletters (71–72% open) are the healthiest sends on the list. When the message is timely and expected, engagement roughly doubles vs. reactivation blasts.

Best-clicking campaign of the quarter: Wetting Agent Upsell (28 May) — 6.0% click rate on 655 recipients. Specific product, single decision, in-season pain point.

SPW Upsell Resend (3 Jun) is a warning flag. 7.6% unsubscribe and 3.5% bounce on the resend — the list is stale and the audience is fatigued. Before the next resend, run a bounce cleanup and suppress anyone who opened the original.

Reactivation sends drag the averages down. The two big cold-audience blasts (2,250 + 1,410 recipients) sit at ~47–50% open and 3.3–3.6% unsub — normal for the segment, but they mean the "average open" hides a big split. Report them separately from customer newsletters going forward.

Remarketing flow is doing the quiet work: 486 recipients, 50% open, 8% click — the single highest click-through of anything on the account. Worth adding a second touch and A/B testing the CTA.

Lead-nurturing flows are underused. Only ~180 recipients across all monthly-entry flows in 90 days. Open rates are healthy (40–75%) but click rates are near zero — the CTA is the weak link, not the deliverability.

Shrekfeet · Klaviyo report · 10 Apr – 9 Jul 2026 · Source: Klaviyo export 2026-07-09