The sequence, at a glance
WhatsApp leads within 30 seconds with something useful, no ask. Email and SMS support it. Every message keeps the plan front and centre, because that is the route the quote tool sets up. A gentle one-off treatment option is only ever raised late, by asking, never by assuming.
0-30 secWhatsAppWA-1 Light-touch value message (mowing video, no ask)
30 minEmailAC-1 Your quote is saved
~1 dayWhatsAppWA-2 Gentle check-in
Day 1SMSSMS 1 Quote reminder
Day 3EmailAC-2 We know your lawn
Day 4WhatsAppSegment video, matched to their lawn
Day 5EmailAC-3 The honest maths
Day 6WhatsAppSegment-tailored offer
Day 7WhatsAppWA-2 Nudge, non-repliers only
Day 8EmailAC-5 £25 voucher
Day 10SMSSMS 2 Quote expiry
Day 11WhatsAppOT-ASK Gentle plan check, plan or single treatment?
Day 12EmailAC-6 Free treatment
Day 14ExitMove to Lead Nurturing
The flow, on one board
WhatsApp leads, email and SMS support. The highlighted cards are the first touch and the Day 11 plan check. Scroll sideways on a phone to follow all 14 days.
The WhatsApp messages and replies
Each message offers tappable quick replies so the customer can answer in one touch. Every response, tapped or typed, is handled. The automation never argues or discounts, it hands to a person the moment there is intent.
Hi {{ first_name }}, thank you for your enquiry. Here is something handy that helps just about every lawn while you are deciding. Most lawns are cut too short, which is the single most common mistake we see, so this two minute guide to mowing is well worth a watch: https://youtu.be/_mNYzl0UX7U
ThanksI have a question
If they tap or reply
ThanksWe leave it there for now, no pressure. The gentle check-in still follows the next day.
I have a questionHands to a person straight away, and pings the team so they reply quickly in business hours.
Anything else typedRead as interest or a question and routed to a person, with the team notified.
Hope the mowing tips were useful, {{ first_name }}. Did you find everything you needed on our site, or is there anything I can help with?
All good, thanksI would like some help
If they tap or reply
All good, thanksAcknowledged warmly, the sequence carries on quietly.
I would like some helpStraight to a person to talk them through the right plan, team notified.
A question typedA person answers it, we never let the automation guess at lawn advice.
While we are on it, here is a quick guide to dealing with moss in your lawn: https://www.shrekfeet.com/blog/scarification-what-is-it-and-why-does-it-matter
{{ first_name }}, moss is one we sort out all the time, and the good news is it is very treatable once we understand what is driving it. If you start a lawn treatment plan with us this month, we will include your moss control treatment free. Shall I get one of the team to talk you through it?
Yes pleaseTell me moreNot right now
If they tap or reply
Yes pleaseA person picks it up to book them in, logged as a hot lead for the team.
Tell me moreA person follows up with the detail, no automated sales pitch.
Not right nowNo pressure. They stay in the gentle sequence and reach the Day 11 plan check.
Hi {{ first_name }}, no pressure at all, I just wanted to check in. Is a treatment plan the right fit for your lawn, or would you rather we started with a single treatment so you can see how you get on? Either suits us perfectly, whatever works best for you.
A plan sounds goodJust a single treatmentStill deciding
If they tap or reply
A plan sounds goodStraight to a person to close the plan. The question often tips a fence-sitter over.
Just a single treatmentOpens the one-off treatment option, a single seasonal visit with no commitment.
Still decidingLeft gently, no push. They continue to the final email and the normal exit.
Whatever they say
InterestedHanded to a person to book, team pinged in Slack.
A questionA person replies, usually within two hours in business hours.
An objectionStraight to a person. We never discount over WhatsApp.
STOPOpted out of every channel at once, immediately.
No replyNo chasing message. The main sequence simply continues.
The emails
AC-130 minYour quote is saved
AC-2Day 3We know your lawn
AC-3Day 5The honest maths
AC-4On open/click3 simple steps
AC-5Day 8£25 voucher
AC-6Day 12Free treatment
If they are not ready for a plan
On Day 11 we ask gently, never assuming: "Hi {{ first_name }}, no pressure at all, I just wanted to check in. Is a treatment plan the right fit for your lawn, or would you rather we started with a single treatment so you can see how you get on? Either suits us perfectly, whatever works best for you."
A plan-leaning reply goes to a human to close the plan. A hesitant reply opens the one-off treatment option, a single seasonal visit with no commitment, so the lawn can do the talking. Silence simply continues the sequence.
Shrekfeet Independent Lawncare · Established 2016 · Internal summary